Copywriting & editorial for the leading experts in heritage window renovation & refurbishment
About the client
IWP Dansk are leaders in the preservation, restoration and replacement of heritage windows. Established in 1982, they have developed over 35 years of experience in the industry and have worked with a range of clients such as main contractors, councils, universities, homeowners and heritage trusts. Their experience of working with heritage and listed buildings has seen them work on projects including iconic London landmarks, lighthouses, schools, churches from as far back as the 11th Century, new build facades and 1960’s buildings.
The brief
IWP Dansk were looking to improve their presence amongst architects and specifiers and as such were keen to feature in the well-known industry publication – CPD Specifier.
CPD Specifier is mailed to a unique database of over 18,500, created by the DCE regional CPD networking events. The audience includes Architects, Specifiers, Contractors, Building Control Officers, Engineers and other Construction Industry Professionals.
IWP Dansk were keen to push one of their core values when it comes to working on any project - to restore wherever possible rather than replace. With the current focus on the environment and sustainability, this restoration approach could not be more relevant to the industry, and any subcontractor seen to be taking their environmental responsibilities seriously are rapidly moving up the priority list of major contractors.
Our solution
We developed content for a double page spread highlighting their services alongside a case study describing some award-winning work for an important project they have previously worked on that prevented waste of over 100 windows and saved their client extensive costs. Alongside this we put together a 700 word editorial on the importance of timber window restoration in sustainable construction.
“SWW Marketing have been amazing - they have helped build our marketing from scratch! Their strategy to design and their data driven approach means we see our results immediately! This visibility now allows us to target the markets we want and drive the value we need to succeed as a business. Maximum output with zero hassle! Would strongly recommend any prospective clients to trust SWW Marketing and their team to deliver exactly what your business needs”
Kieran Davies, Managing Director, IWP Dansk
Although sometimes difficult to track the success of traditional print marketing campaigns such as this, from previous editorials and adverts we have run with CPD Specifier, we have seen directly the leads generated from such a targeted publication.
In addition to driving leads directly into the IWP Dansk inbox, the editorials have highlighted the expertise and experience of the company as well as showcase them as thought leaders within the industry.
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