Case study
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Content creation
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Product label design and print
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Brochure design and print
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Documentation branding
Client
Oxera initially approached SWW Marketing to help develop a suite of brand new literature that they could use to help build their brand amongst their target audience.
They wanted a comprehensive brochure containing product information for their full range of repair products including their wood
filler, automotive & car body filler, concrete repair, brick adhesives and specialist repair ranges.
Oxera were also looking for the design of new product labels which could be used for imagery for the brochure.
Prior to any project that requires the creation of a significant amount of new content, we run a messaging workshop. This allows those involved to take a step back and think about the exact message they want to get across and the tone of voice required to most effectively communicate with their audience.
Oxera Repair Products had limited product information on their website for us to work with so a messaging workshop was vital to help us understand the product and technical information required, the tone and language and the format.
Alongside the design of the brochure we also designed and printed labels that could be used in the brochure for all of their product ranges. In addition, we arranged for new imagery of the products and the factory which were used in the brochure.
Oxera were also looking for a more concise brochure to highlight their Epoxy Resin range and required updates to the branding of their company documentation to support future pitches, including their letterhead, data sheets and PowerPoint presentation templates.
SWW Marketing provide a range of marketing services, from market selection to search engine optimisation. View our full range of services here.
Oxera Repair Products were founded in 2009 as an own-label specialist brand and quickly became a major supplier to some of the leading household names in the ‘Construction and DIY’ market sectors. They supply innovative and high-quality
products which are packaged and labelled to exact specifications and requirements.
The brief
Our solution
Working closely with Oxera to really understand their products and the company’s objectives allowed us to pull together their literature quickly and seamlessly and advise the best way for them to market their business. Oxera are now sending their brochure to prospective customers across the UK.
We have created a real partnership with Oxera and are continuing to work with them to design and rebuild their company website and its content. The branding which we developed for Oxera is now used for all their future products and we will use them on their new website.
We are also at the beginning of a project to create a technical brochure on each of their product ranges and going forward will be producing frequent new content such as blogs and newsletters, setting-up and managing their social media and creating a new company overview video.