The Green Homes Grant scheme
The Green Homes Grant scheme
Homeowners will get vouchers worth up to £10,000 to help with insulation costs
The vouchers will be made available to use on environmentally-friendly additions such as insulation, solar panels, low-energy lighting, double glazing and energy-efficient doors.
Homeowners in England will receive vouchers worth up to £10,000 to make energy-saving improvements to their properties.
Chancellor Rishi Sunak made the announcement as part of a £2 billion green package to create jobs, upgrade buildings and protect the environment as part of efforts to rebuild the economy after Covid-19.
The scheme is available until the end of March 2021 and grants will be available for:
solid wall, under-floor and cavity wall insulation
air source or ground source heat pump
double or triple glazing/secondary glazing, when replacing single glazing
upgrades to energy efficient doors
installation and repair of hot water tanks, appliance tank thermostats, heating controls
How can you take advantage of this as a business?
With the government scheme homeowners will get up to £10,000 to make energy-saving improvements, so if you offer these services you could win new customers that have money to spend as well as customers who may want to make repairs or renovations once the changes have been made.
To win this potential new work the Department for Business, Energy & Industrial Strategy has said that tradespeople must register for TrustMark or Microgeneration Certification Scheme (MCS) accreditation.
It will also be key for your business to stand out, as consumers will be doing research on who is the best fit for the job. So making sure your messaging and marketing is clear and visible is absolutely vital.
What happens if I am not a trusted installer for the scheme?
Even if you are not an accredited installer, that doesn't mean you can't take advantage of the scheme. Homeowners may need to make changes to do the work, or even do extra work at the same time, so there will still be work to pick up off the back of it! It may also make home owners more aware of their bills so want to make improvements even if they can't get the grant.
How do you become a trusted installer?
When does the scheme start?
The scheme is due to start in September 2020 and run through to March 2021.
What Does the Green Homes Grant Cover?
Begin at the top - loft and floor insulation
Smarten things up - draught-proofing
New boiler - new, more efficient boilers
Windows & doors - double or triple glazed windows, energy-efficient doors
Solar panels - renewable energy generation, such as solar panels
Electrics - energy-efficient lighting, heat-pumps
How can SWW help?
We have been helping construction and manufacturing companies for years to help build their presence and increase their market share. We are quick to react and can help your business to respond speedily too. Markets are always changing and we can help you not only keep up but get ahead of the game.
Make sure your services are clear
It is essential to make your offering is as clear as possible
Showcase your services
Give examples of work
Offer thought leadership
Have an easy to navigate website
Use imagery and videos to showcase your services
Social media is a great way to connect with your potential and current customers
Post examples of work
Use social media advertising in your local area
Target your advertising with pin point accuracy
Ranking highly is crucial for getting people to your website
Google has 92% of the market share so it's crucial to rank highly
90% of searchers will click on a result on the first page so being at the top is key to winning new business!
Have marketing literature ready
Gaining presence online is crucial but also having case study cards or brochures is very important
Have a fleet of literature ready to post out or give to prospective clients
It's a great way to be remembered!
Find out what your competitors are doing
Competitor analysis is essential
Research what your competitors are doing so you understand where you fit in, where you can improve and what you can be proud of!
Target your advertising
With specific campaigns it helps to pin point your advertising
You can target homeowners in your local area or further afield
Targeting your advertising means you get in front of the right people
It also utilises your budget