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5 reasons your Business needs a website

Oliver Smith

5 reasons your business needs a website

Are you a business owner and unsure about owning a website?

Worried that a website means you need to be really “tech savvy”, would take too much time or be expensive? Or you just have too much business you don’t need one?

These are all common reasons that would put someone off from taking the plunge.

But the reality is you don’t need a degree in computing or need to spend an arm and a leg to get a professional website for your business up and running.

Statistics showing that 81% of people research a business or service on the internet prior to making a purchase decision, yet 40% of small businesses still don't have one and 28% say they likely won't in the future, according to a survey by Visual Objects.

Here’s 5 reasons that might change your mind.

1.Having a website will attract new customers to your business and make you more money.

If you don’t have a website you have no chance at capturing a share of this market.

Your website can be available 24/7/365 days a year even when you’re not – it’s your permanent shop window even when you’re closed up for the day.

And websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.

2.  Add instant credibility to your business simply by having a website.

The 21st century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.

First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business.

A website can also help showcase your expertise and better position your business, it can be your number one tool for standing out in a crowd.

3.  It’s not as hard, or as expensive, as you think.

You don’t need to be tech savvy to get a website. With user friendly platforms like WIX and Squarespace which can create professional looking websites and are very easy to manage and tweak – even with little or no experience! They are great at saving you time and money – so don’t be taken in by some agencies jargon to sell you an all singing all dancing website which you don’t need and could even create yourself! But it is key to remember, they are your shop front, so you want them to represent you in the best way possible and set you apart from the crowd!

A website can be very cost effective; they offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority.

Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand.

4.  Having a website will end up saving you time.

Whether you’re reading emails, taking calls, or sending out proposals – communicating with potential customers takes time.

Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.

5. Position yourself and stay in control of your brand.

A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide.

The platform allows you to position yourself in the market to attract the exact type of customers you’re looking for.

Many business owners have been reviewed online, good and bad. You can use your website as a tool to highlight your excellent customer service by replying to both good and bad reviews.

Here at SWW Marketing we can build you a website that will help you stand out from your competitors and encapsulate your unique offering. We can write the content, take the images, create a video and design and build a functional website for you and with minimal free.

We’ll first get to know what you want to convey and then go away and mock up some potential designs for you to pick from and then once you’re happy we can start creating the content if you don’t have it and building the site!

Get in touch with us to discuss your new website >>

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5 reasons your Business needs a website

5 reasons your Business needs a website
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