Case study

  • Website development and management

  • Social media management

  • Content creation

  • Increase website traffic 

THE BRIEF:

Propak Architectural Glazing are specialists in steel and fire rated glazing systems.  They have been trading for over 40 years, growing from a small family business with just a handful of employees to one of the largest steel window companies in the UK with over 120 employees. Propak Architectural Glazing have worked on some of the most prestigious jobs in the country including Coal Drops Yard in London where they designed, manufactured and installed the steel windows, curtain walling and doors – Propak was chosen by the world-famous architects, Heatherwick studios to complete the work which has since won many awards.

The company were looking to strengthen their name by building more of an online presence and to build their reputation with strong branding and clear information. They wanted to showcase their award-winning work with new blogs and case studies which could be promoted on social media and through email marketing. They also wanted to target specific areas of construction as their offering is so unique.

As well as improving their image for potential customers they also wanted to help drive recruitment and attracting the employees.

CLIENT:

OUR SOLUTION:

We worked on the Propak Architectural Glazing website to improve the navigation, imagery, and content. We rewrote the website content to ensure their story was clear, concise and professional.

We created new blogs and case studies, as well as updating previous versions, to ensure consistent messaging throughout. We also created a new layout to clearly portray key information. The layout and navigation also needed developing to ensure seamless user experience.

We added Google analytics to generate monthly reports to send to the team to highlight successful activities as well as areas that require more attention.

We also designed new literature, worked on improving their current content, and now manage their social media channels.

We now continue to manage their website content and are currently working on a new company brochure and overview and recruitment video.  Going forward we will be supporting the company with investment in digital advertising and on-going work to their website’s navigation and user experience.

 

Propak Architectural Glazing

SWW Marketing have been amazing – they have helped us identify new markets and target them with effective campaigns. They have helped sharpen up the website so our branding backs our offering. They are a truly unique marketing agency who create a partnership – it feels like we have an in-house team not an external agency! Thanks for all your hard work.

SWW Marketing provide a range of marketing services, from market selection to search engine optimisation. View our full range of services here.

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