Meet Rhiannon Burleigh, Marketing Manager at SWW Marketing
Updated: Jan 11
SWW Marketing is growing. Meet Rhiannon Burleigh, our Marketing Manager, whose passion lies in storytelling, brand creation, and strategy development – to name a few. Get to know Rhiannon better, from work life to personal life.
Q: What do you enjoy about the work you do?
A: "It has to be the creativity. There are marketing principles that we all live by, but each client has their own message and personality to amplify. Finding where their audience is and how to talk to them in innovative ways is something I love doing.
That, and bringing a brand to life. In construction marketing, there’s so much a brand can offer; whether that’s Lifestiles protecting people’s homes with roofing tiles, or Bow Tie helping people protect the planet with Passivhaus. Being able to work for a construction marketing agency that allows me to do that, that’s really exciting."
Q: What is something that you would like to fix in the industry / work? A: "I’m fairly new to the construction industry, but in work I would say trust. I’ve had my fair share of jobs where they wouldn’t let me do the job I was hired to do, and it all comes down to trusting your employees. Thankfully that’s not the case at SWW Marketing! Trust is given straight away which is a breath of fresh air for me."
Q: What do you enjoy doing when you’re not working?
A: "I love an adventure. Whether that’s exploring a new country or going to a big Tesco. I enjoy spending time with my family and, recent addition to my family, our Cavapoo, Fennel. Taking her to the places we love to spend time, such as Scotsdales, CambsCuisne pubs, and Wandlebury Country Park.
Q: What is your proudest moment? A: "I have two! One is when I took part in the UN Global Compact Young SDG Innovators programme. It’s an initiative that lots of companies around the world get involved in, and participants take an environmental challenge present in their sector and aim to solve it. The programme taught us to love the problem and always have that in mind when coming up with solutions. We focused on e-waste; learning about the detrimental impact that has on communities was astonishing, and teaching the company I was working for about it and inspiring them to make change was incredibly rewarding.
The other is launching The Regent Aparthotel in central Cambridge. Being the sole marketer at The Citystay Group meant I had to manage the other four brands while undergoing a huge branding and launch project. The hard work paid off and the feedback we received about the aparthotel and brand was overwhelmingly positive. It’s an experience I’ll never forget!"
Q: Describe your ideal day?
A: "A lazy morning with waffles for brunch, a long dog walk on the beach, and a late pub lunch. Either in the sunshine with a cool breeze or the snow." Q: What three qualities would you look for in a dog?
A: "Super loving, cuddly, and curious." Q: If you could give one piece of advice, what would it be? A: "Don’t let people discourage you. You’ll come across people who disagree with your decisions and aren’t afraid to tell you. But if it feels right, believe in yourself. Everyone says it, but when you actually experience a moment when you start to question your decision and your confidence is knocked, remind yourself of why you’re doing what you’re doing." Q: What was the last film you watched?
A: "Elf. My family and I watch it every festive season together, usually on Christmas Eve with a curry – it’s tradition in the Burleigh family."