You’ve probably heard or read this before:

“If you can’t measure it, you can’t improve it.”

A famous quote by Peter Drucker — the pioneer of modern business management and an author of over 39 books. This maxim is the premise of data-driven marketing. In other words, data empowers marketers to make better decisions and take smarter risks.

Let’s now dive into some relevant marketing statistics that will help you understand the current state of affairs.

#1. 54% of customers say it generally feels like the marketing, sales and service teams don’t share information [Salesforce]

#2. 63% of marketers indicated that improving their use of data and analytics was in their top five priorities [Google]

#3. 53% of customers say they develop an emotional connection to the brands they buy from the most [Salesforce]

#4. 90% of leading performance agencies say that data-driven attribution helped increase client ROI. Again, 30% of the agencies reported increases of about 10% [Econsultancy]

#5. 48% of customers say they generally trust companies [Salesforce]

#6. Only 15% of chief marketing officers believe their organization is on the right track with personalization [McKinsey]

#7. In B2B, 84% of buyers are more likely to buy from a company that proves it understands their business goals. [Salesforce]

#8. About four out of 10 executives say digital analytics has resulted in better and more personalized customer experiences [Google]

#9. 66% of customers expect brands to understand their desires, needs and expectations. [Salesforce]

#10. 69% of people say they would reevaluate their relationship with a business if its communication was too personal even if the data was collected legally. [World Federation of Advertisers]

#11. 76% of customers prefer different channels depending on context. [Salesforce]

#12. 86% of customers desire better transparency over how their personal data is used. [Salesforce]

#13. 63% of executives are very likely to consider, or are actively looking for a new/upgraded analytics platform within the next 18 months [Google]

#14. 84% of customers believe that the experience a business provides is as important as its products and services. [Salesforce]

#15. Less than 50% of marketing firms track customer lifetime value. [Salesforce]

#16. Within five years, personalization will be the key driver of marketing success. [McKinsey]

#17. 43% of marketers are planning to increase the use of marketing analytics tools over the next year. [Salesforce]

#18. 89% of B2B marketers have an account-based marketing (ABM) program [Salesforce]

What Does This Mean For You?

Accessing the right information is beneficial to your company. You will anticipate customer needs, serve them better and increase your chances of success.

But, if you don’t know where to start when it comes to data-driven marketing. Look no further because we are eager to help.