Market Selection & Competitor Analysis
There are two elements that are key to marketing; selecting the right market and understanding what your competitors are doing. Why? Because if you don’t select the right market you can waste a lot of valuable resources. Understanding what your competitors are doing lets you learn from their success or mistakes and ensures you always stay ahead.
We understand that selecting the right markets can be daunting and time-consuming. At SWW Marketing we can help you identify key markets and then help you target them with pin-point accuracy. This ensures you maximise your budget and get the recognition your business deserves.
SWW Marketing can help you with competitor analysis using the latest software and our experience in research. We offer in-depth reports which provides visibility on what your competitors are doing, what they are spending on their online marketing, and how they are performing. With this in mind, we can help build a marketing strategy to outperform your competitors.
We recently worked with a leading windows firm to identify the resins market as a key industry for them. Using our software and research, we helped them to identify a gap in the market - a shift for decorators to take on more repair work as well as painting.
We then helped them move into this market as a complementary side business. We supported their marketing including label design, building an online shop, developing content, and managing their online advertising to target decorators across the UK through. Their online shop grew at an impressive rate and continues to be a successful additional revenue scheme for them.
With over a decade’s worth of experience in market selection and competitor analysis, SWW Marketing are the ideal partner to help you grow.
If you are interested in learning more about your competitors or want some help with selecting the best market for your business or product, get in touch and we’d be happy to help!