Creating sustainable brands
You only have to look at the twitter bios of consumers to see how people self-identify in today’s world. People are more likely to put their lifestyle choice like environmentalist; cyclist; or vegan.
All of which is influencing charitable giving. People are more likely to give charities that are aligned with these interests. Successful campaigns are those that are able to tap into and utilise this new tribalism, which harness a type of activism firmly rooted in emotion and morality.
If applied properly, with a contextual understanding of how behaviour is changing, any brand can build a new coalition of consumers. Empowering people to be able to make a choice on the charity they are giving to by choosing a brand, will not only build a better business world but stronger relationships, loyalty and sales.
And it not only makes good business sense but is also good for the causes – which is why for every brochure we design we donate £100 to fund the purchase and protection of one acre of threatened habitat.
We want to ensure we are not only building a good business but a better workplace, community and world.